If you have any doubt that people are doing a good percentage of their shopping on the interwebs, all you have to do is visit the local ghost town that was a shopping mall to reinforce this thought. Unless there’s some compelling reason to go to a physical location, web-based shopping is the wave of today. But I just had the most remarkable web-based shopping experience of my life. So far.
I love what I call strange musical instruments. From Stumpf fiddles to washboards to Cajons, the stranger the better. In fact my favorite music video is of a guy who has a truly strange instrument and plays it with great skill. Enjoy.
Regional tourism and destination marketing is a really important aspect of the long-term quality of life in a community. While some may disagree, marketing a region is an important component of an area. But it has so much more reach than just having people come and stay in the hotels for a few days.
When a destination effectively markets itself it tells the world about the highlights of the area. Everywhere you go in these United States there are highlights whether that be mountains or lakes or man-made structures. When I lived in LowCal Watts was one of those areas that really suffered from Rodney Dangerfield syndrome, no respect, but people still made the trek to go see the Watts Towers.
Every somewhere has some reason to go visit.
What if you have zero presence on the Internet - no Facebook Page, no Instagram Account, no Yelp account, nothing on TripAdvisor? Could you still run a business in these modern times with absolutely no Internet account. Yes.
I actually work with a business that is thriving without any Internet presence. It’s a retail operation that literally owns no internet presence whatsoever. It’s in a competitive business where the competition is all very tech savvy and everybody is all over their internet presence in just about every place you’d expect to find a business. Everybody but them, that is.
There was a line in the first Ghostbusters movie where Harold Ramis’ character urged the team never to ‘cross the streams’ when they were using their ghost-capturing technology. Unfortunately a lot of people are doing the same thing with their social media and it can get ugly. While the world may not end for all of us, this can be a huge nail in the coffin for some businesses. You don't want your business to turn into a ghost, do you?
Social media is one of the most interesting things that’s ever come along. You can hit Facebook or Instagram with all sorts of things, from what you had for breakfast to your latest vacation photos to your sense of frustration with work. Ooops, there’s where the stream just got crossed.
Facebook Events can be one of the most powerful tools in your arsenal as a business owner and this list of nine tips for Facebook Events success can help you. While Facebook is ever more complicated when it comes to getting your business message out, the company still has two tools that they’re really pushing hard and thus provide a lot of opportunity for your business with these. Facebook Events are one area they want people to become accustomed to using, the other is video.
There are a lot of little “tricks” to making Facebook Events work for you and I’ve compiled this list, which I hope is helpful. Facebook is becoming the place where we all gather to share both information and misinformation. After all, how else will I find out about things like whether the dress is gold or blue or if there is a secret volcano that’s going to blow up?
I get to manage a lot of calendars as part of my life and there’s something I see people doing consistently to really hurt attendance of their events. From car shows to community events, people are truly limiting how effective their messaging is to the people they’d like to attend those events. But how do you spread the word about community events so that people will find them in the first place?
Let’s face it - there are so many ways to deliver messaging nowadays that telling the world about your event is something that can very easily get lost. Even if you get to the right people, it’s still entirely possible that they will forget about your event when it rolls around.
As human beings our journeys around the sun on this big blue marble trigger all sorts of events. For example, many of us try to lose weight come January 1. Others place huge significance on the anniversary of our own arrival aboard this vehicle. In these United States we celebrate those who have passed away in active military service on this day. This can also be a trigger for our businesses.
Every day our customers and prospects are critiquing our advertising and messaging. Some are responding, others aren’t. For those who don’t it could be that what we have isn’t what they want or it could also be our messaging. So I propose that, at least twice a year, we look at what we’re doing to woo our customers and make adjustments.
We all know that one guy who wonders why things aren’t going so well but tells us, “well, I’ve been doing it this way for 20 years!” Times change, customers change and, most importantly, competitors change.
Did you know that Facebook Groups can be managed by Facebook Pages? Did you know that Facebook Pages can create Groups? Did you just say ‘so what?’ For some organizations, a Facebook Group can actually make a lot of sense. For example, clubs, trade organizations and that sort of thing. Recently I took a Facebook Page and made a Group with it that was only slightly related but makes a lot of sense.
I created a Page, Road Trip Reviews, which is related to a travel blog and created a fan club under that Page for a specific brand of RV. The fan club has grown faster even than the Page with a very, very lively discussion allowing members to share tips, challenges and journeys. For lots of businesses it would not make sense to dilute your brand with a Group but, for some, this can be an invaluable resource.
There are a lot of businesses that I work with who are vehemently opposed to creating a presence on Yelp and TripAdvisor. The argument these businesses have is that they know that people write bad reviews. And some people even write spiteful or inaccurate reviews. All of this is true. Surprisingly a lousy review be good for your business? Honestly.
For any business proprietor who owns their presence on review sites it can be a tense few moments after you get a notification that you have a new review until you read it. And, when you get a negative review, the first thing you want to do is figure out who wrote it and determine the quickest way of insulting their family for several generations back. Understandable.
Lessons learned from United Airlines
If you happened to be out hiking in the wilderness for the past week, you may be the one American who hasn’t heard about United’s brush with a public relations disaster as team members forcibly removed a passenger from the plane after they had oversold the seats and needed to move a crew to a new location. What’s the lesson for all businesses here?
Simple. In many ways, George Orwell’s 1984 predicted a reality that we live with today. Oh, not a dystopian world scenario. Just that everything you do as a business can and may be shot on video and shared with the world. And when you do something really, really egregious it may become a viral video.