Where’s the best ice cream in your town? Where is the most outstanding breakfast place? What would be a hidden gem that you would want someone visiting your area not to miss? Isn’t it fun to help people with these “insider secrets?”
Of course it is. You just earned your master’s degree in networking at a business mixer. Wait. What? This guy was a master of giving out business cards. At a recent chamber of commerce mixer that I attended he approached me twice with an offer for a free business card. Maybe he read my article about working a Chamber of Commerce mixer? Either way he might have been sent by his company with a goal of giving out as many business cards as he could and he was certainly effective at his job. Perhaps he had a special deal with a print shop. But I noticed that, after the room had cleared following a fantastic presentation, most of the cards he had given out were still sitting on the table where people had been seated and now were just being thrown away by those who were tidying up the room. This morning I was at the meeting of one of the service clubs I belong to and, as usual, there was the common complaint that young people just aren’t joining and that membership is down. This made we wonder - are service clubs passé? It used to be that being invited to belong to a service club like Rotary, Kiwanis, Lions and so many more was a true social feather in one’s cap. Furthermore being on the committee at a Chamber of Commerce or volunteering to help with community-focused functions was a mark of a true forward-minded community member. The Elks dotted the land with their halls and so many clubs did so much for the community.
Last week I wrote about joining the local Chamber of Commerce and why you should do that. I got a number of emails from folks saying they had been to mixers and it didn’t help at all. So here are my six rules for maximizing how going to chamber mixers will help your bottom line.
As we roll into the new year a lot of people are asking if they should join a gym to lose weight. But how about another resolution - should you join your the Chamber of Commerce?
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Tony BarthelTony Barthel is passionate about great marketing for small businesses Get Free Weekly Marketing TipsCategories
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