Social media marketing consultant for small and tourism-related businesses
Today I spend the majority of my time as a social media marketing consultant for small and tourism-related businesses. Social media, including Facebook, Instagram, Twitter and more, can be a huge marketing gold mine for a business.
But it's also easy to waste a lot of time and accomplish nothing.
An effective social media marketing strategy can help any business expand their reach for a very low cost. However many people think that, because they have a smart phone, they're adept at using it to tell their story.
Other pitfalls of social media marketing include the fact that you're using another company's platform to tell your story and they can and do make changes to their platforms with great regularity. Knowing what's coming and how it affects your message is critical to your success.
Today video is an effective way to tell your story. All the major social platforms are hot to include video and bend over backwards to promote it. Above are two short-form videos I prepared for clients that were big hits on both Facebook and Instagram.
I've also worked on videos for the Featherbed Railroad channel, among others.
Here are some social media channels I manage or work with:
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