What is the CCPA and will it affect my business?The California Consumer Privacy Act (CCPA) is a bill intend to enhance privacy rights and consumer protection for residents of California. The bill was passed by the California State Legislature and signed into law by then-governor Jerry Brown on June 28, 2018. Officially called AB-375, the law goes into effect on January 1, 2020.
Essentially the intent is to:
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 I may be among the bigger dental chickens on the planet. I have a great, gentle and very competent dentist but when she told me that a root canal I had done in my 30s was kaput and had to be redone it overwhelmed my thinking. In fact, for weeks before the appointment, I let the thought of going to the root canal specialist override everything else in my life.
Then I had the root canal procedure. And it was no big deal. In fact, I did it the day before Thanksgiving and still managed to add almost two pounds to my waistline. So what’s the point? Have you ever watched a landslide? Or seen a sea wall fail? Have you ever seen one of those bridge collapse videos? Why am I being so apocalyptic?
Well I’m currently watching the same thing. But it’s not a physical building or structure, it’s a business. Fortunately I’m watching from the outside but my portal to the inside is very much a direct view. And it’s totally preventable. You can spend a lifetime of planning and preparation but there are times when your business faces external forces that could severely affect your future. In California we face the constant threat of earthquakes. In the Midwest a tornado can send everything you’ve worked for into spin cycle. And then there is just plain old simple robbery and burglary for that matter.
In fact, businesses are most likely to be affected by employee theft more than natural disaster. From missing a few pencils to someone taking an entire database of customers, this is just one of a number of disasters you should be thinking about. I’m late. I fact I’m quite late. And I’m late for a reason.
One of the cool things about my weekly email blast on Monday mornings is that I get people who ask me to help them with various things like websites, social media and other ways of getting their voicing out to the world. If you don’t get the Monday Morning Marketing emails you can and they’re free. What are the top eight ways to avoid getting distracted at work? Is there really a way to stay focused while you’re working and is it really possible, at all, not to lose focus and do some goofing off?
Do you start out each day with this wonderfully ambitious list of goals and, by the end of the day, you’ve found that you spend more time goofing off than anything? Yeah, me neither. And we’re both telling a lie. So here are eight tips to avoid distractions and remain focused on your work.  Is there value in being involved in your community? Does it make sense to go to things like Chamber mixers, to volunteer for stuff or be involved in activities around the community? How much marketing value is there, really in these sorts of things?
You can actually volunteer all your time away. In fact, some big companies have positions that are nothing but community involvement. Why would they do this?  The Movie My Fair Lady was a film about the classic debate of nature versus nurture. Are we a product of our environment or is our way of being somewhat predetermined by the core software installed in our think-o-matic? That wasn’t the only Hollywood take on the subject, my favorite trio of goofballs, The Three Stooges, also explored the subject in their short Hoi Palloi.
No matter where you fit on this debate there’s no questioning that your environment definitely contributes to your success. This is, of course, why the librarian is always shushing people who talk too much in the library - you’re supposed to be able to focus. Setting value doesn't mean lowering pricing Recently I was at a place enjoying a really great experience and the bill arrived and, after I paid, the customer service person told me I got a discount. But that made zero difference to me. Selling by discounting can sometimes actually hurt your business.
Now I’m no Rockefeller or Bill Gates by any stretch of the imagination. It’s not like I light cigars with $100 bills only because I can’t find bills of larger denominations. So my not putting any value in the discount isn’t because of an overwhelming of lottery winnings that have become so annoying I just want to get rid of the darned money already.  Is what you’re doing what you’re doing or is it a side hustle? According to fool.com, which is actually a pretty good financial site, some 37% of Americans do. Perhaps you’re selling Tupperware, or you’ve found a way to make something cool in your basement and sell it at fairs or the lure of driving for Uber or Lyft has drawn you in.
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Tony BarthelTony Barthel is passionate about great marketing for small businesses Get Free Weekly Marketing TipsCategories
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