Video marketing: you’ve got the idea, you’ve got the content but how do you create great videos? It’s actually pretty easy. Depending.
I try to be very platform agnostic when it comes to making recommendations but this week that’s not going to be the case at all as everything I’m about to recommend comes from one company: Apple. I realize I just lost a lot of you here but the fact is, Apple makes fantastic video editing tools.
Last week I shared that video could definitely be the way to go with marketing for so many businesses. But I bet a lot of readers saw that and said “naw, I don’t have anything I can video.” That’s not likely true.
Almost every business has those questions that customers are always asking. I’ve written about these repeat questions in my What Time is the Midnight Buffet post. There are so many things you can do video about and one of those things is taking your frequently asked questions and posting them on your website as videos.
Should you be using video in your marketing? Is bad video good marketing? The answer could very well be a resounding yes - video may be a great resource for your marketing. But how good does it have to be - and how difficult is video?
For a variety of reasons video has really come into its own for marketing. First of all, it’s almost free to create video nowadays and, thanks to the popularity of YouTube, there is a big opportunity as well. First the opportunity.
This guy was a master of giving out business cards. At a recent chamber of commerce mixer that I attended he approached me twice with an offer for a free business card. Maybe he read my article about working a Chamber of Commerce mixer?
Either way he might have been sent by his company with a goal of giving out as many business cards as he could and he was certainly effective at his job. Perhaps he had a special deal with a print shop. But I noticed that, after the room had cleared following a fantastic presentation, most of the cards he had given out were still sitting on the table where people had been seated and now were just being thrown away by those who were tidying up the room.
Hey, Siri, find me a recipe for baked potatoes. Okay, Google, how do I get to Aunt Agamemnon’s house?
Have you done this recently - asked your phone or even a smart speaker in your house for some form of information? With the three major smart assistants vying for a space in your world, you’re more likely than ever to have one in your possession today and may find they’re in more places tomorrow.
The Movie My Fair Lady was a film about the classic debate of nature versus nurture. Are we a product of our environment or is our way of being somewhat predetermined by the core software installed in our think-o-matic? That wasn’t the only Hollywood take on the subject, my favorite trio of goofballs, The Three Stooges, also explored the subject in their short Hoi Palloi.
No matter where you fit on this debate there’s no questioning that your environment definitely contributes to your success. This is, of course, why the librarian is always shushing people who talk too much in the library - you’re supposed to be able to focus.
Does your business model favor how you want to do business or how your customers do? Is it how it’s always been done or are you looking to see what your customers want? Recently this really came to light when I was working with a company on a project - and fired them.
I have a project I’ve been working on for some time and have a few local vendors for this type of project that I have really liked working with. In fact, for years, I’ve been working with one of these vendors and have always been happy with their product, quality and pricing.
Setting value doesn't mean lowering pricing
Recently I was at a place enjoying a really great experience and the bill arrived and, after I paid, the customer service person told me I got a discount. But that made zero difference to me. Selling by discounting can sometimes actually hurt your business.
Now I’m no Rockefeller or Bill Gates by any stretch of the imagination. It’s not like I light cigars with $100 bills only because I can’t find bills of larger denominations. So my not putting any value in the discount isn’t because of an overwhelming of lottery winnings that have become so annoying I just want to get rid of the darned money already.
Does your business need an app? Should you invest in having a specific app for your business that smart phone users can download? Well, that depends. A lot of people ask me and I almost always answer the same way.
But first of all, let’s look at the app infrastructure. If your business had an app you would somehow have to market that to prospective users so you’ve got the overhead of marketing an app along with the overhead of marketing your business in the first place.
From whom are you looking for business referrals? Obviously asking your existing customers to tell others about your business is wise but are there bigger fish out there that you can hook? Can you find your voice in a crowded field. I say you can!