I was working with someone recently on their social media campaigns and they were very stressed. They were absolutely killing it on Facebook with an engaged audience and strong return on their time investment. So what’s their issue? They weren’t on Instagram or Twitter or any other social network for that matter. And they had the Fear Of Missing Out, or FOMO.
(Insert dramatic musical effect here)
So is it a big deal that they’re not on multiple social platforms? People say you have to everywhere. Perhaps not.
Now, before I go on, if your marketing is highly dependent on one social media channel you should be aware that, should they change how things work, and they will, this could put you in jeopardy. As I write this Facebook is more and more pushing Groups as a place to hang out but they’re also not quite as strong as they once were and they have made some changes that are not good for many businesses.
Many, many business Pages are disappearing in people’s feeds unless those same businesses pony up with some cash (wasn’t there a big lawsuit about this in the 1970s with radio stations?). So, despite this being a dead horse on this website, it’s still best to own your own channel in the form of an email list and website.
That being written this individual was absolutely killing it on Facebook. So should they even worry about where they’re not? I don’t think so.
In any real world situation you have to evaluate what you’re doing and where you’re focusing. You only have so much time in a day and sometimes you can only do so much.
I listen to a number of business-focused and marketing-focused podcasts and there’s always someone on there who espouses this pathway or that avenue as the be all, end all way to make billions in the (insert name of field) field.
But at some point you just have to give up that FOMO and focus on what works. Sure, there are tons of other ways you can get your message out but if the message you have is getting to the people you want and it’s driving sufficient business your way, would adding another channel actually take enough time away from you that you’ll actually be less successful!?
Sometimes all those podcasts and business books can be nothing more than a distraction from just gettin’ ‘er done and focusing on results.
So, perhaps you should have FOMO nomo.