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Making the most of Zoom meetings

6/19/2020

 
Like probably everybody else I’ve been doing a lot of Zoom “meetings” lately and they really can be productive. The way Zoom has removed the barriers to sharing your screen and also see the reactions of people has been an absolute game changer, especially if you’re in any kind of sales whatsoever. The fact that Zoom has really enabled virtually anybody with an internet connection and a half-way decent computer, smart phone or tablet to become a video conferencing pro is just another plus. 
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But I’ve noticed that a lot of people are just bad Zoom callers. So here are tips to make your Zoom calls so much better.

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Shelter-in-place book club

4/13/2020

 
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While I’m sensing an underlying drum beat of people starting to get restless with staying at home and sheltering in place, especially from a lot of my friends who own businesses, pandemics don’t care that you’re restless. No matter how bored we all get with the current situation, fast-spreading viruses could thrive as a restless world decides that enough is enough and then we’re really in deep water. 
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So, instead of grumbling about the situation that we are not in control of, here’s an idea to take advantage of it in an unprecedented opportunity to make things better.


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What is the CCPA

12/30/2019

 

What is the CCPA and will it affect my business? 

The California Consumer Privacy Act (CCPA) is a bill intend to enhance privacy rights and consumer protection for residents of California. The bill was passed by the California State Legislature and signed into law by then-governor Jerry Brown on June 28, 2018. Officially called AB-375, the law goes into effect on January 1, 2020. 

Essentially the intent is to:
  1. Know what personal data is being collected about you
  2. Know whether your personal data is sold or disclosed and to whom
  3. Allow you to say ‘no’ to the sale of your personal data
  4. Access your personal data and know what is being sold or distributed
  5. Request a business to delete any personal information about you
  6. Not be discriminated against for privacy rights

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Is your website ADA compliant?

12/30/2019

 

Is my website ADA compliant? 

You might think of the Americans with Disabilities Act, or ADA, as pertaining to buildings and structures but it is also expanding into the digital world. So your website is now also going to come under the scrutiny of the Americans with Disabilities Act. 

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8 tips to avoid distraction at work

9/16/2019

 
What are the top eight ways to avoid getting distracted at work? Is there really a way to stay focused while you’re working and is it really possible, at all, not to lose focus and do some goofing off? 

Do you start out each day with this wonderfully ambitious list of goals and, by the end of the day, you’ve found that you spend more time goofing off than anything? Yeah, me neither. And we’re both telling a lie. 
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So here are eight tips to avoid distractions and remain focused on your work. 

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Video Marketing: the tools you'll need

5/20/2019

 
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Video marketing: you’ve got the idea, you’ve got the content but how do you create great videos? It’s actually pretty easy. Depending. 
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I try to be very platform agnostic when it comes to making recommendations but this week that’s not going to be the case at all as everything I’m about to recommend comes from one company: Apple. I realize I just lost a lot of you here but the fact is, Apple makes fantastic video editing tools.


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Can your business survive without the Internet?

7/24/2017

 
No Internet
What if you have zero presence on the Internet - no Facebook Page, no Instagram Account, no Yelp account, nothing on TripAdvisor? Could you still run a business in these modern times with absolutely no Internet account. Yes. 
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I actually work with a business that is thriving without any Internet presence. It’s a retail operation that literally owns no internet presence whatsoever. It’s in a competitive business where the competition is all very tech savvy and everybody is all over their internet presence in just about every place you’d expect to find a business. Everybody but them, that is.


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Backup as easy as 1-2-3 for phones and computers

6/19/2017

 
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Your data is very precious and should be backed up. With this plan it’s as easy to make sure your data is safe - as easy as 1-2-3. This is my 1-2-3 data backup plan. But it’s not just for your computer, it’s also for your phone. 

Think about how critical the data is on your phone. It’s got your favorite people, probably a lot of great pictures and maybe other information that would be bad if you lost it. I constantly read on Facebook that people have a new phone and don’t have any of their contacts any longer. This shouldn’t happen. 


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    Tony Barthel

    Tony Barthel is passionate about great marketing for small businesses

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  • Home
  • Writer and Blogger
  • Market My Business
    • Marketing Tips
    • SquareSpace Website Designer
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