One of the greatest assets you can have as a business is a really, really good email list. While there is a lot of hoopla about having a strong social media presence, and that is an effective component of your marketing arsenal, honing a great email list still can turn into real dollars for your business. But this can also be a way to lose customers too, so here are ten tips for email marketing that can help your business.
Like cans of gasoline in the hands of that “one uncle,” using automation to help spread your word can have unforeseen consequences. I don’t think automated marketing systems are necessarily a good thing, especially in some implementations. While there are great tools for helping to automate your marketing, great marketing still starts from a passion about your product or service. Period.
Now, do I use automated marketing tools? You betcha! You might be one of thousands of people who get my Monday Marketing newsletter delivered conveniently to your inbox through a mailing program. If not, you can remedy that here.
I believe that community service can be a an effective component of a marketing strategy. I think it's good to go out in the community and work with others for a variety of reasons including making your place a better place to live but also as a networking tool. But, just like with beer or ice cream, too much of a good thing can be a bad thing.
For whatever reason community service organizations such as local service clubs and such are really having a difficult time getting new members. While the current membership gets older, there aren't a lot of new people jumping in to join the ranks.
Facebook Groups can be a powerful and free tool that can be part of a great marketing plan. But Groups can also actually help you run your business and more.
Facebook has stated that they are assigning less priority to Business Pages from an organic standpoint. The simple reason they’re doing so is that there are so many Business Pages it’s impossible to assign them the priority they used to. Well, and they also want to earn your advertising dollars.
Is there value in being involved in your community? Does it make sense to go to things like Chamber mixers, to volunteer for stuff or be involved in activities around the community? How much marketing value is there, really in these sorts of things?
You can actually volunteer all your time away. In fact, some big companies have positions that are nothing but community involvement. Why would they do this?
Video marketing: you’ve got the idea, you’ve got the content but how do you create great videos? It’s actually pretty easy. Depending.
I try to be very platform agnostic when it comes to making recommendations but this week that’s not going to be the case at all as everything I’m about to recommend comes from one company: Apple. I realize I just lost a lot of you here but the fact is, Apple makes fantastic video editing tools.
This guy was a master of giving out business cards. At a recent chamber of commerce mixer that I attended he approached me twice with an offer for a free business card. Maybe he read my article about working a Chamber of Commerce mixer?
Either way he might have been sent by his company with a goal of giving out as many business cards as he could and he was certainly effective at his job. Perhaps he had a special deal with a print shop. But I noticed that, after the room had cleared following a fantastic presentation, most of the cards he had given out were still sitting on the table where people had been seated and now were just being thrown away by those who were tidying up the room.
Hey, Siri, find me a recipe for baked potatoes. Okay, Google, how do I get to Aunt Agamemnon’s house?
Have you done this recently - asked your phone or even a smart speaker in your house for some form of information? With the three major smart assistants vying for a space in your world, you’re more likely than ever to have one in your possession today and may find they’re in more places tomorrow.
The Movie My Fair Lady was a film about the classic debate of nature versus nurture. Are we a product of our environment or is our way of being somewhat predetermined by the core software installed in our think-o-matic? That wasn’t the only Hollywood take on the subject, my favorite trio of goofballs, The Three Stooges, also explored the subject in their short Hoi Palloi.
No matter where you fit on this debate there’s no questioning that your environment definitely contributes to your success. This is, of course, why the librarian is always shushing people who talk too much in the library - you’re supposed to be able to focus.
Setting value doesn't mean lowering pricing
Recently I was at a place enjoying a really great experience and the bill arrived and, after I paid, the customer service person told me I got a discount. But that made zero difference to me. Selling by discounting can sometimes actually hurt your business.
Now I’m no Rockefeller or Bill Gates by any stretch of the imagination. It’s not like I light cigars with $100 bills only because I can’t find bills of larger denominations. So my not putting any value in the discount isn’t because of an overwhelming of lottery winnings that have become so annoying I just want to get rid of the darned money already.