There is an ancient saying that sounds like a blessing but is really a curse that reads, “May you live in interesting times.” While that sounds good, who wants to be bored, it’s really meant more of a curse. And if there were ever a time of being cursed, now might just be it.
This blog is typically about marketing and making the most of your tourism and travel business and that’s the case here, too. However the tourism and travel and special events world have been absolutely turned on their heads with some lodging properties reporting single digit occupancy rates and others just shuttering their operations altogether.
Facebook advertising doesn’t work. At least that was the claim from someone I was talking to who had spent $12,000 and gotten almost no results. Wow. No wonder they felt that way! But I asked them to see what they had done and I’m not surprised that they didn’t get the results they were hoping for.
While advertising with the social media giant may not work for everybody or even be a good idea for all businesses, there are many industries or destinations for whom Facebook might be the best deal out there. Done correctly, Facebook ads can be quite a bargain and highly effective.
Is email dying? Are you killing email? Why are people avoiding email nowadays? Perhaps it’s because of how people are using email. Hopefully this guide to using email will help keep that method of communication open and not be as horrible as it is now.
There are a lot of people who simply do not use email any longer. In fact a whole generation of people coming up are now either completely without email or just have an account because they have to to register a smart phone or register for school. But, other than that, they just don’t use it.
As I build more and more websites for campgrounds and RV parks, and others, I keep hearing and reading the same counter to creating a new digital presence. And the resistance befuddles me. A lot.
One of the most common arguments I hear from campgrounds is that “well we’re pretty full as it is. We don’t need any more business.” I’ve also heard a lot of “we’re happy how we are” and “I don’t want to lose control over my reservation system.”
What’s your policy on eye contact? Do you have one? You should.
I’ve been working with a company recently who contacted me because they were concerned that their customers are frequenting a close competitor more than they had in the past and it’s showing in the bottom line. As such I went into this business and just looked around.
What is the CCPA and will it affect my business?
The California Consumer Privacy Act (CCPA) is a bill intend to enhance privacy rights and consumer protection for residents of California. The bill was passed by the California State Legislature and signed into law by then-governor Jerry Brown on June 28, 2018. Officially called AB-375, the law goes into effect on January 1, 2020.
Essentially the intent is to:
Is my website ADA compliant?
You might think of the Americans with Disabilities Act, or ADA, as pertaining to buildings and structures but it is also expanding into the digital world. So your website is now also going to come under the scrutiny of the Americans with Disabilities Act.
Last week we talked about what a difference good photography can make in the telling of your businesses’ story. A big, big component of that is lighting. The difference between a haunted house and one you’ll want to move into might just be the lighting. After all, who doesn’t get creeped-out by a dimly-lit scaaaaaaaary house?
When I used to take the pictures for an RV dealer of the trailers on the lot we used to make sure to have the batteries attached and functioning and I would turn on every light inside the trailer. The difference this made in making the RVs look inviting was incredible. Sometimes we would even take a shop light and light up dimly-lit corners of the RVs.
Using photos is one of the best tools a business has to tell a story. Yet I see a lot of people doing an exceptionally bad job with their photos. And others using photos with great success. With today’s smart phones, there is no excuse for bad pictures.
So why are bad photos such a common thing?
Where’s the best ice cream in your town? Where is the most outstanding breakfast place? What would be a hidden gem that you would want someone visiting your area not to miss? Isn’t it fun to help people with these “insider secrets?”
Of course it is.
You just earned your master’s degree in networking at a business mixer.