I build a lot of websites for people but I also hear a lot of people who tell me that they can do their own site, thank you very much. Tools like Wix, Weebly, SquareSpace and even WordPress absolutely offer a very simple way to create a very beautiful website that does have a lot of good features and looks terrific. So what’s the problem?
I have personally partnered with SquareSpace to do the vast majority of the websites I do because you can create a great website very quickly that looks great and tells your story effectively and beautifully. In fact I once had a discussion with a restaurant owner about his needing a website and he was so insistent that it was a long difficult process that, by the time lunch was over, I showed him his new site. Lunch was on him.
Why bother with email marketing?
Last week we talked about how to significantly increase the open rate on your emails with eleven tips for email marketing. I’ve also shared five ways to legitimately grow your email list. But isn’t just having a great social presence good enough - why do you need an email list?
One of the greatest assets you can have as a business is a really, really good email list. While there is a lot of hoopla about having a strong social media presence, and that is an effective component of your marketing arsenal, honing a great email list still can turn into real dollars for your business. But this can also be a way to lose customers too, so here are ten tips for email marketing that can help your business.
Like cans of gasoline in the hands of that “one uncle,” using automation to help spread your word can have unforeseen consequences. I don’t think automated marketing systems are necessarily a good thing, especially in some implementations. While there are great tools for helping to automate your marketing, great marketing still starts from a passion about your product or service. Period.
Now, do I use automated marketing tools? You betcha! You might be one of thousands of people who get my Monday Marketing newsletter delivered conveniently to your inbox through a mailing program. If not, you can remedy that here.
I believe that community service can be a an effective component of a marketing strategy. I think it's good to go out in the community and work with others for a variety of reasons including making your place a better place to live but also as a networking tool. But, just like with beer or ice cream, too much of a good thing can be a bad thing.
For whatever reason community service organizations such as local service clubs and such are really having a difficult time getting new members. While the current membership gets older, there aren't a lot of new people jumping in to join the ranks.
Facebook Groups can be a powerful and free tool that can be part of a great marketing plan. But Groups can also actually help you run your business and more.
Facebook has stated that they are assigning less priority to Business Pages from an organic standpoint. The simple reason they’re doing so is that there are so many Business Pages it’s impossible to assign them the priority they used to. Well, and they also want to earn your advertising dollars.
Is there value in being involved in your community? Does it make sense to go to things like Chamber mixers, to volunteer for stuff or be involved in activities around the community? How much marketing value is there, really in these sorts of things?
You can actually volunteer all your time away. In fact, some big companies have positions that are nothing but community involvement. Why would they do this?
There’s an expression, “out of the mouths of babes.” It basically points to the fact that children will use all the creativity and observation skills they have without the limitations we place on them as they grow up. What limitations are you placing on yourself with the title or job description that you have? How many times have you heard someone say “that’s not my job” as an excuse to let something slide? Fortunately Richard Montañez, an immigrant from Mexico, didn’t see those limitations.
One of my favorite activities for relaxation is hooking up our travel trailer and finding a great place to camp. Like most human beings, often times we find favorites and go back over and over again. In this case, our favorite go-to place is Clear Lake Campground on the south end of Clear Lake, believed to be the second-oldest lake in the world and the largest natural fresh water lake entirely within California.
When you find a favorite place I’ve usually found that it’s because there are layers of experiences that make it special. Going to your favorite restaurant and having a favorite server or going to Disneyland or whatever, your favorite in any category is isn’t just one specific thing, but a combination of factors that make that experience special.
Video marketing: you’ve got the idea, you’ve got the content but how do you create great videos? It’s actually pretty easy. Depending.
I try to be very platform agnostic when it comes to making recommendations but this week that’s not going to be the case at all as everything I’m about to recommend comes from one company: Apple. I realize I just lost a lot of you here but the fact is, Apple makes fantastic video editing tools.