Is email dying? Are you killing email? Why are people avoiding email nowadays? Perhaps it’s because of how people are using email. Hopefully this guide to using email will help keep that method of communication open and not be as horrible as it is now.
There are a lot of people who simply do not use email any longer. In fact a whole generation of people coming up are now either completely without email or just have an account because they have to to register a smart phone or register for school. But, other than that, they just don’t use it.
As I build more and more websites for campgrounds and RV parks, and others, I keep hearing and reading the same counter to creating a new digital presence. And the resistance befuddles me. A lot.
One of the most common arguments I hear from campgrounds is that “well we’re pretty full as it is. We don’t need any more business.” I’ve also heard a lot of “we’re happy how we are” and “I don’t want to lose control over my reservation system.”
Facebook’s Groups are a growing way to learn and share information on specific topics and for clubs, trade associations, organizations, and even teams. You can create public and private groups for just about anything you want and, a quick search of the Internet will find that there’s probably a group or two out there already about whatever topic you can imagine.
There is a tremendous amount of value in Groups and many topics have some incredible follow-up discussions. The “wisdom of the crowd” can be quite powerful and the best part is, the information is free.
What’s your policy on eye contact? Do you have one? You should.
I’ve been working with a company recently who contacted me because they were concerned that their customers are frequenting a close competitor more than they had in the past and it’s showing in the bottom line. As such I went into this business and just looked around.
What is the CCPA and will it affect my business?
The California Consumer Privacy Act (CCPA) is a bill intend to enhance privacy rights and consumer protection for residents of California. The bill was passed by the California State Legislature and signed into law by then-governor Jerry Brown on June 28, 2018. Officially called AB-375, the law goes into effect on January 1, 2020.
Essentially the intent is to:
Is my website ADA compliant?
You might think of the Americans with Disabilities Act, or ADA, as pertaining to buildings and structures but it is also expanding into the digital world. So your website is now also going to come under the scrutiny of the Americans with Disabilities Act.
Last week we talked about what a difference good photography can make in the telling of your businesses’ story. A big, big component of that is lighting. The difference between a haunted house and one you’ll want to move into might just be the lighting. After all, who doesn’t get creeped-out by a dimly-lit scaaaaaaaary house?
When I used to take the pictures for an RV dealer of the trailers on the lot we used to make sure to have the batteries attached and functioning and I would turn on every light inside the trailer. The difference this made in making the RVs look inviting was incredible. Sometimes we would even take a shop light and light up dimly-lit corners of the RVs.
Using photos is one of the best tools a business has to tell a story. Yet I see a lot of people doing an exceptionally bad job with their photos. And others using photos with great success. With today’s smart phones, there is no excuse for bad pictures.
So why are bad photos such a common thing?
I may be among the bigger dental chickens on the planet. I have a great, gentle and very competent dentist but when she told me that a root canal I had done in my 30s was kaput and had to be redone it overwhelmed my thinking. In fact, for weeks before the appointment, I let the thought of going to the root canal specialist override everything else in my life.
Then I had the root canal procedure. And it was no big deal. In fact, I did it the day before Thanksgiving and still managed to add almost two pounds to my waistline. So what’s the point?
Where’s the best ice cream in your town? Where is the most outstanding breakfast place? What would be a hidden gem that you would want someone visiting your area not to miss? Isn’t it fun to help people with these “insider secrets?”
Of course it is.
You just earned your master’s degree in networking at a business mixer.