There are a lot of businesses that I work with who are vehemently opposed to creating a presence on Yelp and TripAdvisor. The argument these businesses have is that they know that people write bad reviews. And some people even write spiteful or inaccurate reviews. All of this is true. Surprisingly a lousy review be good for your business? Honestly.
For any business proprietor who owns their presence on review sites it can be a tense few moments after you get a notification that you have a new review until you read it. And, when you get a negative review, the first thing you want to do is figure out who wrote it and determine the quickest way of insulting their family for several generations back. Understandable.
Lessons learned from United Airlines
If you happened to be out hiking in the wilderness for the past week, you may be the one American who hasn’t heard about United’s brush with a public relations disaster as team members forcibly removed a passenger from the plane after they had oversold the seats and needed to move a crew to a new location. What’s the lesson for all businesses here?
Simple. In many ways, George Orwell’s 1984 predicted a reality that we live with today. Oh, not a dystopian world scenario. Just that everything you do as a business can and may be shot on video and shared with the world. And when you do something really, really egregious it may become a viral video.
The Pomodoro method might be a great way to succeed
I’m still not over sharing things I learned from Social Media Marketing World and, apparently, I’m not alone. One of the people I met was Leslie Samuel who is a full-time blogger but has also been a professor in a university among other things. He also does a podcast and, as I’ve said before, one of my favorite learning tools is podcasts. But this lesson came from Leslie’s wife.
It’s not uncommon that we all spread the word whenever we’re traveling or away from home all over social media. Sadly, some of the people who might do us harm are keenly aware of when we’re not home because we’re telling them on social media. Leslie’s wife was aware of this and asked him not to post that he wasn’t home while he was at Social Media Marketing World. So then what?
I have not been especially kind to Facebook in this blog only because a lot of business owners see it as a panacea of marketing. But while I’ve tried to discourage people from putting all their eggs in the Facebook basket I also do recognize opportunity in the world’s largest social network. And, for a brick-and-mortar business, Facebook WiFi is definitely an opportunity. What is Facebook WiFi and how can it help your business?
How do you market a small business in these modern times? I attended a three day marketing conference called Social Media Marketing World to gain insights on today’s trends in the small business and tourism marketing world. With over 120 speakers and 3,000 attendees from all over the world gathering for three days I have notes upon notes, references and ideas but I wanted to sum up the Conference on the latest in digital marketing in one article. Here’s what I learned.
Effectively, you can sum up the whole conference very simply with the acronym “LIKE.” I coined this because I’ve heard so many of my clients wanting more “Likes” on their Facebook Pages. But, as written previously, Facebook “Likes” are only one step in the whole process - sort of like having plates and a fork in time for dinner. What we really want is a balanced meal.
Surprisingly, those who have followed my blog for an length of time will not be surprised by this information. So what did I learn?
One of the worst marketing things I can see a business do is put up some sort of sign that reads, “Like us on Facebook.” Sometimes people even put the URL for their page. This is a big mistake. Why?
We all know who Facebook is - at present they have over a billion and a half users and that kind of pool of people can be a huge temptation for any business owner. I even believe that a Facebook Business Page often is a solid component of a small business’ marketing arsenal.
But a Facebook Page is only one component and only a part of a solid online presence.
This post is about my favorite way to work as a team and the best part is, it’s free. Today we talk about calendaring your way to success. This is your fair warning on this - this post is going to be pretty nerdy but it actually has relevance to almost all businesses.
Recently I read this article on using Google’s Sheets app to create a social media calendar. I am a firm believer in using shared tools to help set a strategy and work as a team to create and manage opportunity. But, instead of using Google’s free Sheets spreadsheet, I’ve found that Google’s free Google Calendar is one of the greatest collaboration tools there is for this.
We’ve all been faced by the challenge of tackling something we’ve never done before such as light a water heater, installing a garbage disposal or that pesky brain surgery. It used to be when there was a new challenge on the horizon the first place I’d head was to the library.
The library used to be the source for any information I wanted. This was especially useful in my college days when I was buying and selling old cars and needed to know how to fix a whatsamawidget on a 1954 Hooptie Pile-O-Matic. But the library was also a huge source of frustration at the same time because you’d go in, search for something and then have to look in the book and hope their information was great, which it often wasn’t.
Every business has a price for their goods and services that they’d like to charge. Based on either perceived value or actual costs or somewhere in the middle there is a “normal” price for your goods or services. But each person has a perceived value for everything based on their own life experiences. When demand plus that perceived value fall into place, you have a happy customer. Simple.
You may also have demand plus no alternatives (think about the gas station in the desert) and you’ll have a customer all right, but they’re not going to be happy. All this blathering about pricing is to make a point: your discount may not matter to people or even be perceived. And discounting can actually hurt your business rather than helping it.
Think about the “best” customer of your business. Someone who patronizes your operation more than anyone else. What is the experience of having that customer? Could it be time to fire that customer? Does this sound crazy?
In more than one business that I’ve owned I’ve ultimately fired what some might describe as the best customer. This is usually an individual who does buy a lot of products or services from the operation. But, sometimes, this individual or organization isn’t really doing the business any favors and there are even examples where their departure can improve the business.