There was a line in the first Ghostbusters movie where Harold Ramis’ character urged the team never to ‘cross the streams’ when they were using their ghost-capturing technology. Unfortunately a lot of people are doing the same thing with their social media and it can get ugly. While the world may not end for all of us, this can be a huge nail in the coffin for some businesses. You don't want your business to turn into a ghost, do you?
Social media is one of the most interesting things that’s ever come along. You can hit Facebook or Instagram with all sorts of things, from what you had for breakfast to your latest vacation photos to your sense of frustration with work. Ooops, there’s where the stream just got crossed.
Facebook Events can be one of the most powerful tools in your arsenal as a business owner and this list of nine tips for Facebook Events success can help you. While Facebook is ever more complicated when it comes to getting your business message out, the company still has two tools that they’re really pushing hard and thus provide a lot of opportunity for your business with these. Facebook Events are one area they want people to become accustomed to using, the other is video.
There are a lot of little “tricks” to making Facebook Events work for you and I’ve compiled this list, which I hope is helpful. Facebook is becoming the place where we all gather to share both information and misinformation. After all, how else will I find out about things like whether the dress is gold or blue or if there is a secret volcano that’s going to blow up?
I get to manage a lot of calendars as part of my life and there’s something I see people doing consistently to really hurt attendance of their events. From car shows to community events, people are truly limiting how effective their messaging is to the people they’d like to attend those events. But how do you spread the word about community events so that people will find them in the first place?
Let’s face it - there are so many ways to deliver messaging nowadays that telling the world about your event is something that can very easily get lost. Even if you get to the right people, it’s still entirely possible that they will forget about your event when it rolls around.
Every toddler in the world is very good at pushing the limits. They try their darnedest to see how far they can go before punishment comes down on them. Like a fat guy with at the bungee jump, they’re testing the limits. It’s a game of push and shove. And you always wanted a Crayon painting on your armoire, right?
Believe it or not those lessons apply in business too. Well, you probably should’t be coloring the armoire with crayons or anything but it’s good to know how far you can push the limits. But, even more importantly, it’s good for your team to know how far they can push the limits.
Your data is very precious and should be backed up. With this plan it’s as easy to make sure your data is safe - as easy as 1-2-3. This is my 1-2-3 data backup plan. But it’s not just for your computer, it’s also for your phone.
Think about how critical the data is on your phone. It’s got your favorite people, probably a lot of great pictures and maybe other information that would be bad if you lost it. I constantly read on Facebook that people have a new phone and don’t have any of their contacts any longer. This shouldn’t happen.
Every business still needs a website, period. Yes, you still need a website. But you you can literally build your own website in one afternoon and here are 10 tips to building your own website.
While it used to be a magical space for those who created websites, today anyone can do at least a passable job with a website using some of the tools that are out there. With platforms such as Weebly, Squarespace and Wix there is no excuse why someone can’t have at least a halfway decent website that helps tell the story of your business.
Of course there are still a great deal of ways to optimize and polish a website and there are people who have spent a lifetime learning the inside tips about Google and other resources such that their skills are still very much in demand. But considering how many businesses have zero presence on the Internet, anything is better than nothing.
There are a lot of people who have been in business for a long time who are very, very protective of every aspect of their business. Whether that be secret recipes, ways of doing things, methods, policies or whatever a lot of business owners hold things close to the vest. But then there is another way of doing things that has proven to be very successful for some owners - that method is to simply give away all the secrets on a regular basis.
I bet there are some people out there who just about lost their minds at the mere thought of sharing their secrets with others. But there is a business model for this. In fact, one of those is Jumping Rocks Photography who regularly share tons of information about the very core of what they do. And it’s a great business model.
As human beings our journeys around the sun on this big blue marble trigger all sorts of events. For example, many of us try to lose weight come January 1. Others place huge significance on the anniversary of our own arrival aboard this vehicle. In these United States we celebrate those who have passed away in active military service on this day. This can also be a trigger for our businesses.
Every day our customers and prospects are critiquing our advertising and messaging. Some are responding, others aren’t. For those who don’t it could be that what we have isn’t what they want or it could also be our messaging. So I propose that, at least twice a year, we look at what we’re doing to woo our customers and make adjustments.
We all know that one guy who wonders why things aren’t going so well but tells us, “well, I’ve been doing it this way for 20 years!” Times change, customers change and, most importantly, competitors change.
Recently I had a friend pass away just as her business was getting off the ground. This unfortunate circumstance was made more so because nobody really knew how to step in and take over. Every business has trade secrets and unique ways of doing things. But how you share those amongst your team can mean the difference between success and failure. These secrets are just as important when you’re alive and keeping things humming along.
Another friend of mine reminded me of different example of this when I brought up this week’s topic. Like so many Californians, this individual is now practicing a gluten-free lifestyle (I saw you roll your eyes). One of her favorite spots was a local pizza joint that actually had gluten-free pizza dough but apparently only certain people knew about.
What prompted this post was a local pastry shop that I go to when I get a chance (and when my waistline permits) that has some wonderful pastries. But they also have the coffee that sits on the warmers for extended periods of time and possibly the cheapest disposable cups I had ever seen. So I’ve never gotten the coffee because I assumed the coffee was as bad as the cups.