Think about the “best” customer of your business. Someone who patronizes your operation more than anyone else. What is the experience of having that customer? Could it be time to fire that customer? Does this sound crazy?
In more than one business that I’ve owned I’ve ultimately fired what some might describe as the best customer. This is usually an individual who does buy a lot of products or services from the operation. But, sometimes, this individual or organization isn’t really doing the business any favors and there are even examples where their departure can improve the business.
Scientists tell us that our sense of smell is one of the most powerful memory triggers we have. Think of a smell that instantly transports you back to your childhood - a moment you haven’t thought of for decades. This can work for - or against - your business as well.
Recently a friend and I spent time distributing posters for a local event to all the businesses in a business district. We went in and out of all sorts of stores, restaurants, shops and more. I have a horrible sense of smell and my schnoz can detect few odors. But sometimes something breaks through and I delight in the smell - almost any smell - since there are so few that reach my brain. My wife loves Disneyland’s attraction Flying over California because, she alleges, there are times when you can smell oranges or pine trees.
Because of the ridiculous number of Facebook Pages I manage I get a lot of people who ask me about their own Facebook Pages. One of the things I get asked a lot, especially lately, is why their Page has suddenly lost its momentum and traffic has dwindled. It’s almost always the same answer.
First, let’s talk about what Facebook is.
Over the weekend I had the privilege of staying in one of the most beautiful campgrounds I had ever seen. This immaculate spot was the perfect setting by my standards with each site nestled in among the forest. Everything worked and it was close to fun things we enjoy doing. It was the perfect distance from home as well. So why would I consider not going back in the future? They only take cash.
By some estimates one in ten people in these sometimes United States participated in the Women’s March on Saturday, January 21st. All across this nation millions of people gathered in cities to let their voices and vision be heard. There were no riots, there was no carnage. Just a very powerful statement. So let’s not let that just be an “event.”
Last week I wrote about joining the local Chamber of Commerce and why you should do that. I got a number of emails from folks saying they had been to mixers and it didn’t help at all. So here are my six rules for maximizing how going to chamber mixers will help your bottom line.
As we roll into the new year a lot of people are asking if they should join a gym to lose weight. But how about another resolution - should you join your the Chamber of Commerce?
Scientists tell us that our senses of smell are one of the most powerful triggers for memory. Music is also a powerful emotional force. We all have a song that reminds us of a high school moment or a favorite movie. Maybe there’s a song that reminds you of high school graduation, or that first kiss. Perhaps a tune is associated with your first car. So how is this relevant to small business marketing?
Many’s the time I go into a small brick and mortar business and I hear the local radio station playing. Okay, fine, but what about when the advertisement comes on for the competition or, in California, the local pot store? You spend hours and hours deciding which book cases are the right ones for “your look” and then put a lousy radio in the corner playing the terrible local radio station?
Do you have a force that motivates you? This blog focuses on small business and tourism marketing and I understand that some people feel there is just too much to know about this field. But in every endeavor having an attainable goal can make a huge difference. They say that there is only one way to eat an elephant - one bite at a time. This is like the goal to tell the story of your business to your prospects and clients.
You’ve heard all that Yahoo had a billion email accounts hacked recently. What do you do about your hacked Yahoo email account? How does this security threat affect you and your business? What can you do to secure your informaiton? Here are some ideas.