You can spend a lifetime of planning and preparation but there are times when your business faces external forces that could severely affect your future. In California we face the constant threat of earthquakes. In the Midwest a tornado can send everything you’ve worked for into spin cycle. And then there is just plain old simple robbery and burglary for that matter.
In fact, businesses are most likely to be affected by employee theft more than natural disaster. From missing a few pencils to someone taking an entire database of customers, this is just one of a number of disasters you should be thinking about.
What would cause someone to unsubscribe from your email list? We’ve shared on numerous occasions that you should have a mailing list in my Why bother with email marketing post and we have Eleven tips for successful email marketing as well. But what would cause a subscriber to throw up their hands and hit that “unsubscribe” button?
I have done this a lot lately. As part of paring down the number of emails I get I have taken a number of steps. The first is to establish an email account just for mailing lists. Period. That’s all it’s for. That way I can segregate all the things I’m interested in but don’t need to prioritize. The wonderful offers, info, mailers and more that may be relevant, but often aren’t.
But what would cause me to just throw up my hands and unsubscribe altogether?
I’m late. I fact I’m quite late. And I’m late for a reason.
One of the cool things about my weekly email blast on Monday mornings is that I get people who ask me to help them with various things like websites, social media and other ways of getting their voicing out to the world. If you don’t get the Monday Morning Marketing emails you can and they’re free.
I was working with someone recently on their social media campaigns and they were very stressed. They were absolutely killing it on Facebook with an engaged audience and strong return on their time investment. So what’s their issue? They weren’t on Instagram or Twitter or any other social network for that matter. And they had the Fear Of Missing Out, or FOMO.
(Insert dramatic musical effect here)
If someone says ‘thank you’ to you, what is your immediate response? A friend and I were recently enjoying a business dinner and he pointed out that, whenever someone said ‘thank you’ to the server she would respond with ‘uh huh.’ The bus boy said ‘no problem.’
This goes in line with other responses like “oh yeah” and “sure.” So what ever happened to “you’re welcome?” Or, even better, “my pleasure.”
What are the top eight ways to avoid getting distracted at work? Is there really a way to stay focused while you’re working and is it really possible, at all, not to lose focus and do some goofing off?
Do you start out each day with this wonderfully ambitious list of goals and, by the end of the day, you’ve found that you spend more time goofing off than anything? Yeah, me neither. And we’re both telling a lie.
So here are eight tips to avoid distractions and remain focused on your work.
What are the barriers of entry into your business? How many blockades to people have to knock over to get into your front door, whether that be virtual or physical? None? Are you sure?
In so many ways I am not the typical consumer but recently chose to make a purchase at Costco, not something I do very often.
I’ve talked about social media being a conversation and that’s exactly what it is. While there are tons of people who waste tons of time studying social media, it’s basically a conversation about mutual interests. The reason so many Facebook Pages just disappear in your feed is that people don’t interact with the Page and Facebook assumes they’re basically not interested in what the Page saying.
If you’re having a conversation with your Page’s followers and they’re responding, you’ll find that social media is highly effective. I have a number of Pages that I follow on social media whose content is of big interest to me so their comments and content keeps showing-up prominently in my feed. After all, the job the social media providers like Facebook and Instagram have is to keep you interested so you see their ads so they make more money. Simple. So the more you’re engaging with things on social media, the more likely it is that they’re going to show it to you.
I build a lot of websites for people but I also hear a lot of people who tell me that they can do their own site, thank you very much. Tools like Wix, Weebly, SquareSpace and even WordPress absolutely offer a very simple way to create a very beautiful website that does have a lot of good features and looks terrific. So what’s the problem?
I have personally partnered with SquareSpace to do the vast majority of the websites I do because you can create a great website very quickly that looks great and tells your story effectively and beautifully. In fact I once had a discussion with a restaurant owner about his needing a website and he was so insistent that it was a long difficult process that, by the time lunch was over, I showed him his new site. Lunch was on him.
Why bother with email marketing?
Last week we talked about how to significantly increase the open rate on your emails with eleven tips for email marketing. I’ve also shared five ways to legitimately grow your email list. But isn’t just having a great social presence good enough - why do you need an email list?