Setting value doesn't mean lowering pricing
Recently I was at a place enjoying a really great experience and the bill arrived and, after I paid, the customer service person told me I got a discount. But that made zero difference to me. Selling by discounting can sometimes actually hurt your business.
Now I’m no Rockefeller or Bill Gates by any stretch of the imagination. It’s not like I light cigars with $100 bills only because I can’t find bills of larger denominations. So my not putting any value in the discount isn’t because of an overwhelming of lottery winnings that have become so annoying I just want to get rid of the darned money already.
Does your business need an app? Should you invest in having a specific app for your business that smart phone users can download? Well, that depends. A lot of people ask me and I almost always answer the same way.
But first of all, let’s look at the app infrastructure. If your business had an app you would somehow have to market that to prospective users so you’ve got the overhead of marketing an app along with the overhead of marketing your business in the first place.
From whom are you looking for business referrals? Obviously asking your existing customers to tell others about your business is wise but are there bigger fish out there that you can hook? Can you find your voice in a crowded field. I say you can!
Is what you’re doing what you’re doing or is it a side hustle? According to fool.com, which is actually a pretty good financial site, some 37% of Americans do. Perhaps you’re selling Tupperware, or you’ve found a way to make something cool in your basement and sell it at fairs or the lure of driving for Uber or Lyft has drawn you in.
There’s an old saying “you always do what you always did, you always get what you always got.” In marketing this can be true or disastrously not. While your marketing may have stayed what was a successful course, the world might be looking elsewhere. Consider how poorly an ad in a telephone book might perform nowadays for most business types.
So with this young year just showing promise of exciting opportunities ahead, it’s time to revisit your marketing. Is where your message is showing up truly the best place for that message? Are you spending in all the right places or is some of that spend just going down the drain?
Is Facebook finally a worthwhile tool for business? I have been reticent to recommend using a Facebook-focused strategy in the past as Facebook is not a platform that you can control. Furthermore, the company makes changes at will and they don’t generally benefit your business. But there are ways to make Facebook make sense for your business.
You may already be a blogger and not know it. A blog is a great way to demonstrate a level of expertise in a subject and be thought of as having some expertise in a field. But one of the biggest obstacles I hear about blogging is that people say “I’m not a writer.” Let’s not be too sure about that.
What do you do for a living? Quick.
Opportunity is everywhere but sometimes it takes a kick in the tail to recognize it. As the calendar rolls over into another year, now is the time to take a fresh look at whatever you’re doing with marketing and potentially make some changes.
I can still remember my first time encountering an answering machine - I was so flabbergasted by the experience all I could do was laugh and barely let the device know who I was. That was a long time ago in a galaxy far away.
Today we all have the ability to know who’s calling us and to have that caller leave us a message. It’s just something we take for granted. Unfortunately a lot of businesses don’t use this stealthy little device as a component in their marketing strategy and that’s a missed opportunity.