Teaching an Old Dog New Tricks

One of the things I write about a great deal is learning. One's mind is a resource that lasts a lifetime and investing in one's mind will be repaid over a lifetime. I will often attend workshops or classes where I feel I know the subject well but something that I learn there makes the attendance worth the time and trouble. 

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Such was the case recently as the local chamber of commerce, along with SCORE, held a workshop about social media marketing. Now this is something I actually give lessons on so one might assume it would be ridiculous for me to attend such a thing. 
The speaker of this class was very well versed in her strategy and really knew her subject well. In addition to her main topic of social media she also spoke of blogging which is a topic also near and dear to my heart. 
Her vision of a blog and mine were rather different at the start of the class but as she explained her ideas I became more and more convinced on her side of the discussion. 
Essentially Diana Concoff Morgan's philosophy is that a blog should be about general topics related to whatever the theme of the blog is and that it should be evergreen in nature. In other words, something you write about today should be relevant down the road rather than being very timely. 
While this is how I write this blog that you're reading it's not how I've written some others. And I was wrong! And I admitted it. You can probably bet that my wife doesn't read this blog or she might just fall over. 
There were a number of other pointers she had which I plan to implement as well but we also had some agreement on things so I felt great that someone who is considered an expert shares my vision. I do study this stuff, after all. 
On the subject of social media we saw eye-to eye. I really liked her analogy of how social media is like a business mixer. At a business mixer you go and try to be social and find common ground with your fellow business professionals. Some people use social media as a way to continually broadcast a message of "buy this" which is how they would get tuned out at a business mixer and how they get tuned out of people's social media feeds. 
There's no dispute that Google loves to see a blog on a website as its evidence that the site is not just a static dumping ground for sales information. 
If you're looking to learn more one of the ways I love doing that is through podcasts and I've recently discovered a social media marketing podcast that I really love. Podcasts another way to continue your education and they're free!
Like this blog - which is filled with evergreen content. Proving that I listen but also know a thing or two about this digital marketing stuff.