Nerds for Normals - Small Business and Technology Marketing
  • Home
  • Writer and Blogger
  • Market My Business
    • Marketing Tips
    • SquareSpace Website Designer
    • Voiceover
    • Social Media Marketing Consultant
    • Public Speaker
    • Campground Websites
    • Guide to image sizes for social media
    • How to Start a Podcast
    • Print Production
    • Videos
  • Contact

Facebook Groups and search

2/2/2020

 
Facebook Groups and search
Facebook’s Groups are a growing way to learn and share information on specific topics and for clubs, trade associations, organizations, and even teams. You can create public and private groups for just about anything you want and, a quick search of the Internet will find that there’s probably a group or two out there already about whatever topic you can imagine. 
​

There is a tremendous amount of value in Groups and many topics have some incredible follow-up discussions. The “wisdom of the crowd” can be quite powerful and the best part is, the information is free.

But many people haven’t unlocked the power of the “search” function that Facebook puts into all groups and this article can help you get the most of of this and other features in Facebook Groups. Why is search relevant? 

In many groups you’ll find experts within the members who have likely addressed many of the common questions the group focuses on. By searching for topics that may have already been discussed, you will see what the audience has already resolved. In many cases this is much faster than waiting for a response from others. 

Furthermore, you’ll already likely have the responses of the experts among the group’s members. Often times these experts will have shared their wisdom in these earlier posts but may not want to do so again and you’ll find in most groups the same questions keep popping up. 

When you're looking for information on things, all devices have a search function that lets you search any Facebook Group and find these outstanding discussions. You can then add to them, if you have further questions or thoughts, and this will pop that discussion back up to the top. No matter when the original post was made or when it was last commented on, adding to the post automatically brings it right back up to the top of the Group. 

Where is this magical search feature? It’s on every platform that you use Facebook Groups. 
Picture
The search function on a desktop/laptop computer.
On a desktop/notebook computer the Search function is over on the left about the middle of the screen. 

On a tablet such as an iPad it’s right there at the top of the screen. 

Why not just add a new subject about whatever you’re searching? Simple. Many times groups will have both new and senior members. The senior members are happy to share their wisdom with the crowd and often are experts on whatever the subject the group is centered on. But after answering the same question multiple times, they just stop answering the question. 
So posing the same question once again may keep these experts’ posts hidden or buried. This actually creates less value for the Group and means that that wisdom is kept buried. 

Adding to existing posts that have a lot of value rather than posting the same subject once again really increases the value of Facebook Groups and is one of the primary reasons that Facebook has this as a prominent feature on all their Groups. 
​

Even just “liking” a post that’s already been answered or where there’s responses will bring it back up to the top for everybody to see. This is the real power of Facebook Groups.
Picture
Facebook Group search function on a smart phone.
Group search on an iPad
The search function on a tablet such as the iPad.

Comments are closed.

    Tony Barthel

    Tony Barthel is passionate about great marketing for small businesses

    Get Free Weekly Marketing Tips

    * indicates required

    Categories

    All
    Business Management
    Chamber Of Commerce
    Customer Service
    Email Marketing
    Facebook
    Small Business Marketing
    Social Marketing
    Technology
    Tourism Marketing
    Web Design

    RSS Feed

Call Tony: (310) 322-3665
Website Design by Nerds for Normals
  • Home
  • Writer and Blogger
  • Market My Business
    • Marketing Tips
    • SquareSpace Website Designer
    • Voiceover
    • Social Media Marketing Consultant
    • Public Speaker
    • Campground Websites
    • Guide to image sizes for social media
    • How to Start a Podcast
    • Print Production
    • Videos
  • Contact