It used to be, when you sold a business you absolutely included the phone number associated with the business as part of the sale. Having that consistency meant it was easier for thrilled customers to continue to find your business. Simple logic. That’s still true but today there are other assets that are also important such as the businesses’ URL. What’s a URL and what’s it worth? As you all know I’m a nerd and I try to be detail-oriented but sometimes, in the heat of the moment, I make a mistake. In this case, the mistake proved to be expensive.
When I first started doing websites I had to buy a very expensive computer and then put very expensive software on it. I had to go to school and learn how to use the software and then maintain this knowledge. It was a very specific skill.
Today you can easily buy a $200 Chromebook and use web-based tools like weebly.com, squarespace.com or wix.com to create a website that has everything you need. These tools’ annual subscription prices are under $200 so, for less than the price of a decent TV, you can have a website that puts the face of your business out to the world. It’s incredible. So why would you want to hire a nerd to do a website for you? |
Tony BarthelTony Barthel is passionate about great marketing for small businesses Get Free Weekly Marketing TipsCategories
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