You may already be a blogger and not know it. A blog is a great way to demonstrate a level of expertise in a subject and be thought of as having some expertise in a field. But one of the biggest obstacles I hear about blogging is that people say “I’m not a writer.” Let’s not be too sure about that.
First of all, let me be the first to admit that I love writing. I have three blogs of my own and contribute to others. When it comes to keyboards, I definitely get my money’s worth! But, as an experiment, I put a key logger on my confuser to see just how much writing I did on days when I don’t write blogs.
I had to limit contributions on social media specifically to my computer for that day as I wanted to count all my social media commentary and posts along with email and all other forms of written communication. You know how difficult it is not to use my phone? Like living in prehistoric times, I tell you!
So typically my blog posts are about 450-600 words more or less. I found that all the writing I did in a day far, far exceeded what one blog post contained.
Think about all the contributing you’re doing on social media and in email. I would imagine whatever field you’re in, there are social media forums and groups relevant to that field and you may already be involved with those forums.
The sharing you might be doing in those forums could be equivalent to a blog post per week as it is - so you may already be a blogger and not realize it.
The point is that, for people who claim not to be a writer, perhaps you are actually creating thousands of words of content every single day as it is! Since you’re already an expert in your field, you already have the subject matter down. So now you can combine that expertise and all that writing you’re already doing and turn it into a blog.
In the past I’ve shared why it’s still relevant to have a blog and, with today’s web tools, the tech side of it is really easy anyway. While I’m an admitted fan of SquareSpace (and a SquareSpace circle developer) the other common tools out there also are good as well.
The value in establishing yourself or your business as an expert is another reason to have a blog plus it helps with search for people looking for your website. The more content, especially regularly-updated content, the better.
You may not be labeling yourself as a blogger but there is a chance you’re already creating plenty of content as it is. Perhaps it’s time to add “blogger” to your title and start sharing all those great ideas you have with a willing audience. It might even be fun - I know it is for me.
What is a blog and why do I need one?
Six ways to inject personality into your blog.
Are you giving away your secrets by sharing in a blog?