Recently someone posted a link to this video and asked if we thought social media (Facebook, Twitter, MySpace, etc.) was a fad? The correct answer? Who cares? It's a reality of today's marketing and, as such, needs to be a factor in your plans. If it's not, you are missing one of the biggest boats that has ever sailed. If your sales are down and you're not participating in social marketing, now's the time to do so.


