There is a lot of noise on social media and, in particular, Facebook. Part of the reason for that is that there are so many prospective customers on that platform that you absolutely need to be there but how do you do a good job of creating posts people will react to?
You can look to one locality in my area who is absolutely doing the greatest job I have seen with a Facebook Page and I want to highlight their incredible work. We have a little town here called Kelseyville which is a local farming town. Like many small towns there’s a Main Street dotted with restaurants, a brewery, a bar, a couple of small grocery stores and various other businesses.
Visit Kelseyville, like everybody else in the world, has a Facebook presence. The difference is theirs is done so exceptionally well that I can’t help but be impressed.
I started taking note of the Page when they began promoting their history. The little farming town has somehow managed to amass a good library of photos from its past and and it’s fun to see all the historic pictures. Then they held their third annual Baconfest and someone had the idea to have a local wood carver carve a giant pig out of a log and take it all over the place and have photos of the pig with various business owners and in various places of business.
This combined the real world with the social world and people actually sought-out the pig as he stayed at various businesses for some time. This was no mean feat, the pig is apparently quite heavy as you would expect from a six foot tall wooden statue.
Oh, you read that correctly. There’s an entire festival where they celebrate bacon and that means the main street is shut down for chefs competing to create the best bacon-infused creation. Did I mention there was a brewery right on the main street? Now you know why I moved within walking distance of this little burb.
Then came the Bone Brothers. In the spirit of Halloween the Visit Kelseyville folks have taken several Halloween skeletons and dressed them up in t-shirts printed by a shirt shop that happens to be located in the town. Then these decked-out dudes got to go on tour and have visited a variety of businesses who are members of the Kelseyville Business Association.
Instead of a boring highlight of these businesses, the posts feature the businesses in pictures with these Bone Brothers. There has been a good following and I actually look forward to the posts - they’re pretty funny.
The point of all this is that the posts are really fun to see and are absolutely relevant to the topic. They’re getting good attention and are really standing out from the crowd. I would imagine that the members of the Kelseyville Business Association, who are represented by the Page, are thrilled with the results they’re getting.
And now, I’m going to see just what the Bone Brothers are up to. Hey, look, Darrel and Darrel are at the local barber shop getting their do’s done.