Looking back now, it’s incredible how many lessons I learned from working at Sears when I was in high school. While the beleaguered retailer seems not to be able to do anything correctly today, in those days they were the big daddy rabbit of the bunch and seemed untouchable. One of the lessons they shared with us is that the customer gets the best parking spots, period.
I think it’s sad when see a Best Buy, for example, and their Geek Squad cars have some of the best parking spots - the only ones that best them are the ones saved for those with mobility challenges. And in our quant little mountain town I also see shop keepers who take the premium parking for themselves. And, why not, they’re there well before the customers are.
The problem with this, however, is that your customers are already deciding whether to even shop with you and now they see your marked vehicle parking in some of the most premium parking spots available. And there they are, circling the block, hoping to get a horrible spot so they can support your business. And you’re parked in the good spot.
Funny thing I recently put on a car and boat show with a friend of mine and that involved closing down Main Street (and several others). Several of the shopkeepers and restaurateurs in town called me, some expressing a great deal of proficiency in profanity, and one of the complaints was “where are my employees going to park?”
Your employees should be parking several blocks away and walking on any day - closing the parking in front of your business shouldn’t affect employee parking. And, it will only bring more foot traffic so it’ll improve the number of people in your place of business during the day.
Think of this, by walking a little more you might get a bit more exercise in. This could save you money at the gym while also extending your life. And your customers will be happier.
So you’ll have more money, you’ll have more customers and you’ll be in better health. Not bad, eh?