How do you market a small business in these modern times? I attended a three day marketing conference called Social Media Marketing World to gain insights on today’s trends in the small business and tourism marketing world. With over 120 speakers and 3,000 attendees from all over the world gathering for three days I have notes upon notes, references and ideas but I wanted to sum up the Conference on the latest in digital marketing in one article. Here’s what I learned.
Effectively, you can sum up the whole conference very simply with the acronym “LIKE.” I coined this because I’ve heard so many of my clients wanting more “Likes” on their Facebook Pages. But, as written previously, Facebook “Likes” are only one step in the whole process - sort of like having plates and a fork in time for dinner. What we really want is a balanced meal.
Surprisingly, those who have followed my blog for an length of time will not be surprised by this information. So what did I learn?
One of the worst marketing things I can see a business do is put up some sort of sign that reads, “Like us on Facebook.” Sometimes people even put the URL for their page. This is a big mistake. Why?
We all know who Facebook is - at present they have over a billion and a half users and that kind of pool of people can be a huge temptation for any business owner. I even believe that a Facebook Business Page often is a solid component of a small business’ marketing arsenal.
But a Facebook Page is only one component and only a part of a solid online presence.
You would never just go up to someone and ask for $50. But asking for someone’s email address is almost the same thing, which is why so many people are reticent about sharing their email addresses. Even worse, much of the email we all get is a huge waste of time. No wonder so many people have “throwaway” email addresses that they never check. So why would you want to be an email marketer?